The Spark

A messaging-first newsletter on saying what you do in a way that makes the right people reach out.

Three Gaps

Aug 18, 2026

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1 min read

The business in your head and the one you're running today

Jordan Rudd

Aug 11, 2026

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1 min read

Your marketing is introducing someone you used to be

Three Gaps

Aug 4, 2026

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1 min read

A five-minute audit your homepage might fail. 3 minute read.

Jordan Rudd

Three Gaps

Jul 28, 2026

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1 min read

What a month of messaging reviews taught us about every established business, not just law firms.

Three Gaps

Jul 21, 2026

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2 min read

The Consistency Gap is why repeated exposure to your business never quite adds up to trust.

Three Gaps

Jul 14, 2026

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2 min read

The Translation Gap is why your expertise lands in conversation and disappears on the page.