Co-founder of Sparked, a messaging studio in St. Pete. I read established businesses' websites for a living and write The Spark about what I find.
Three Gaps
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Aug 18, 2026
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1 min read
The business in your head and the one you're running today
Aug 11, 2026
Your marketing is introducing someone you used to be
Aug 4, 2026
A five-minute audit your homepage might fail. 3 minute read.
