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Identity Gap

Three Gaps

+1

Does your marketing still know who you are?

Jul 6, 2026

•

1 min read

Does your marketing still know who you are?

The Identity Gap is the most common reason established businesses feel like their marketing stopped sounding like them.

The Spark

A messaging-first newsletter on saying what you do in a way that makes the right people reach out.

© 2026 The Spark.
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